Food and the art of love became a strong taboo subject in the early noughties with the blending of food with sex in advertising. There was a string of snack food promotions as dirty and sinful. One in particular is a snack called Pot Noodle where it features a bored husband fed up with eating sandwiches and instead wants something hot to eat. After seeking advice, he then sets of to this seedy red light district.
Instead of what you’d usually find there, it was filled with places selling sinful snacks. After being rejected from almost every place he went, he turned at last to Pot Noodle, where he found full satisfaction in eating it with an attractive blonde in leather bondage gear. It ended with the saying “It feels so wrong yet it feels so right” before fading into the snack next to brightly lit neon signage with the slogan “The Slag of All Snacks”.
However, the commercial caused real concerns with some of the British public due to its sexual overtones and the fact it was shown during the children’s hour and at 7pm. This caused the advert to get withdrawn in its current form as self regulated bodies like the Advertising Standards Authority deemed the advert offensive. It was soon rebranded with a new slogan and placed at 9pm, but at the same time the original slogan appeared elsewhere via bus shelters and billboards.
Sadly the campaign got withdrawn across the board but with the power of the internet the advert can be seen via YouTube and many others services, where it is treasured by advertising enthusiasts. The slogan “The Slag of All Snacks” will always be remembered, along with its variant “It’s Dirty and You Want It”.
Lastly, there were many other taboo but less popular Pot Noodle advertisements that followed. One featured a guy with a brass horn in his pants and another was a couple at dinner where, via a Mexican mariachi band, it’s revealed that the husband used to sneak out late at night to have the titular snack, proceeded by raunchy roleplaying featuring a male dominant.