Last month Sony Pictures released the first trailer to Paul Feig’s opus Ghostbusters and it was met with criticism almost immediately thanks to the opening text stating that “30 years ago four scientists saved New York” (quickly damage controlled to “four friends” for the subsequent international trailer). The trailer would have been criticized regardless, but what a way to stoke the flames.
After that short nostalgia jab, the text proceeds with “A new team will answer the call” among a few crafty nostalgic images and a slowed down instrumental. Then we get a library scene very reminiscent to that used in the original in which Kristen Wiig tries to reason with a ghost the same way that Bill Murray did. However, where in the original the ghost turned demonic and they all high-tailed it out of there, the reboot proceeds to have the ghost vomit all over Wiig instead.
The trailer then proceeds into the lab of Kate McKinnon, which is clearly based in the firehouse, and Wiig explains that the slime is very hard to wash out of every crack, another joke that didn’t amuse fans, further signifying the potty humour direction of the reboot.
Another “highlight” of the trailer is when Melissa McCarthy becomes possessed and trys to kill McKinnon, that is until Leslie Jones runs over and says “Hell no! The devil is a liar!” and bitch slaps the ghost right out of McCarthy, followed by “The power of Patty compels you” or something.
That scene was dropped from the international trailer, replaced with Jones performing a stage dive at a concert, only for no one to catch her, prompting Jones to ask if it was a race thing or a lady thing. This too sparked internet outrage thanks to the whole issue of racial and gender diversity that we have to deal with on a daily basis. Then you have the scene where McKinnon wears a silly hat and wing, asking if it’s too much, whilst later licking the proton pistols. Very subtle.
Well when it was all said and done, the knives came out as the internet exploded into an uproar, with plans to boycott the film swiftly coming together. Joe Cronin urged fans to stay at home and not give the studio a single penny (something which many fans are proclaiming to do). Joe Vargas blasted the trailer for being a bad joke. Some fans made comments calling it no better than a Saturday Night Live skit while others compared it to Scooby Doo and mocked the ghosts as being castoffs from the Haunted Mansion.
Criticism of the trailer ran wild, with many making the now cliche claim that it’s ruining their childhood. Sony Pictures has reportedly deleted tons of negative comments and sent unwarranted takedown requests for some reaction videos to the trailer. Meanwhile, other fans have attempted to re-edit the trailer by using mixes from the original films soundtrack in order to ease frustrations with it, but those haven’t paid off either.
For those who want more of the old Ghostbusters, there are currently two documentaries in production. The first is called GHOSTHEADS and it’s focusing on the fandom surrounding the series. It’s due for release this July. The other is called CLEANIN’ UP THE TOWN: Remembering Ghostbusters. This one is taking a look at the making of the original two films through the eyes of those involved, but no announcement of a release date thus far. Also of note is both documentaries were funded via Kickstarter, proving the strength of the Ghostbusters brand.
Finally, the trailers…