Trailer Analysis – Ant-Man teaser (2015) Trailer Analysis – Ant-Man teaser (2015)
This is an attempt to analyze the teaser trailer of Marvel Studio’s upcoming release Ant-Man. Maybe I should say in advance that I have... Trailer Analysis – Ant-Man teaser (2015)

This is an attempt to analyze the teaser trailer of Marvel Studio’s upcoming release Ant-Man. Maybe I should say in advance that I have no deeper knowledge of the original comics and all I know about the Marvel lore I learned from the movies.

Ant-Man (2015)

directed by: Peyton Reed

starring: Paul Rudd, Michael Douglas, Evangeline Lily, Corey Stoll, Michael Pena

Official synopsis:

Thief Scott Lang must aid his mentor Dr. Hank Pym in safeguarding the mystery of the Ant-Man technology – which allows its user to decrease in size but increase in strength – from various new threats, and plot a heist that will save the Earth.

Source: wikipedia

The teaser trailer:

 

First impression:

Well, I am not impressed. To be fair, this is just a teaser trailer and teaser trailers are notoriously known for being hastily slapped together of random material to shut up the impatient fans, so the tone of the completed movie could drastically differ from what we just witnessed here.

But what we already get a good impression of are the visuals and they are disappointingly bland. That is barely TV-movie standard what we are looking at here and regarding how the bar has risen for “small screen”-output with excellently photographed series like American Horror Story, Hannibal, etc., this can almost be considered as sub-par. While the visuals for Iron Man for example are simplistic, they are also very powerful and always precisely to the point, so to speak. Ant-Man’s cinematography on the other hand just looks uninspired and workmanlike, with no sense of symbolism or effective image composition.

So if you have been waiting for a Marvel movie that recaptures the visuals of a 1990s TV-special even better than The Avengers, your time may have come.

 

The Analysis:

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The city at night! Beautiful and seductive on the surface, but cruel and unforgiving underneath. *Insert saxophone solo*

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0:10: Paul Rudd gets busted! He is still the petty thief at this point, a lovable and charming scoundrel whom we can easily forgive, but who has yet to mature into a valuable member of the society by using his special skills for the good as the superhero he will soon turn into. Now someone could say that this sounds like the Iron Man formula adapted to a hero from a lower social class, but that would be an unfair simplification. Spot on, but unfair.

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0:15: “Scott, I’ve been watching you for a while now (…)”.… tells us the voiceover, signifying the turning point in Scott’s life and igniting his character arc. It is spoken in the typical nasal tone of Michael Douglas who is playing the soon-to-be-mentor of Scott Lang, the genius scientist Howard St….oops,  “Hank Pym”, who was the original “Ant-Man”, as wikipedia tells me. Which dispels my suspicion that he is the aged version of Billy Baldwin’s character from Sliver (1993). Too bad.

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0:18: Scott reflects about his botched life. This is symbolized by an actual reflection of himself in a mirror, thereby visualizing a metaphorical figure of speech with a literal situation.

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0:20: Released from prison! Will the first thing he does be buying a plush bunny for his daughter, like Cameron Poe did? Cameron Poe’s example serves as an inspiring, if almost unachievable ideal all movie ex-cons should strive to aim for.

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0:25: It would not be a movie with Michael Douglas if it did not feature San Francisco, would it? They missed a precious opportunity to make that van a VW bus with a flower-pattern paint job though.

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0:29: Michael Douglas, giving an inspiring speech about “second chances”! The older he gets, the more he looks like his dad (the guy from Spartacus). I wish they would let him loose a little, give us some of those particular Douglas-antics we learned to love, but it is Marvel/Disney after all. In the end, the rumours that he will repeat his “Captain Kangaroo”-line from The Game (1997) will be revealed as false.

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0:41: Hank Pym/Michael Douglas doing things in his secret workshop and not leaving it for several hours, as married men are wont to.

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00:46: Awww, he has a daughter! Hereby I take back my initial comparisons with Iron Man– Scott already has something worth fighting for! “#TheDaughter” has developed into one the most popular MacGuffin for action movies of the last ten years since Liam Neeson introduced it in a movie I never bothered finishing after I have seen the first 20 minutes. Now take the plush bunny/fucking elephant!

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0:51: A better look at the laboratory, which reinforces the notion that Hank Pym is the quirky version of Howard Stark (who is also in the movie, again portrayed by Trevor Slattery).

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0:57: “Pym Technologies”, Pym’s company.

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0:57: Corey Stoll as “Darren Cross”, a former protege of Pym who turned evil, and becomes the insect-sized villain “Yellowjacket” at a later point in the story. It appears that this moment shows us his hostile takeover of “Pym Technologies” that is alluded to in his character biography on wikipedia.

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0:58: Stoll/Cross entering some kind of irradiation chamber. Is this where they shrink one for the first time or is the suit sufficient for that process? Tell me, comic book fans and please forgive me for my ignorance.

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1:00: Introducing Evangeline Lily (Lost, The Hobbit) sporting an insanely hot hairdo (wig?) as Hank Pym’s daughter, “Hope Van Dyne”.

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01:04: A tender movie with Scott and his daughter… she is holding a plush bunny!!! My personal highlight of the trailer.

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1:10: Finally a look at the Ant-Man suit, which has a decent retro design. Will we see an updated version at the end?

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1:15: “Scott, I need you to be the…. Ant-Man.” “Huh.”

This was obviously meant as a comical moment, but it is sabotaged by the serious tone of the teaser and should have better been left out.

A few words about Rudd: I always liked this guy, although a big chunk of his filmography is highly questionable to say the least. But he has impeccable comic timing and can also convince in serious roles, that’s why I hope that he will gets his own “Jack Sparrow” or “Tony Stark” with this role, even if this teaser trailer sadly suggests otherwise.

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1:19: When you are a man, sometimes you wear rubber suits in your shower. It’s for fun.

Nobody can see your “thumb up”, derp.

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1:19: Charming old-school shrinking effect.

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…immediately followed by the first big money shot of the teaser. Well, those CGI look… unfinished. Things to ponder: Hollywood producers are well known for hating on fully masked superheroes, making them feel they squandered their money on the salary of the A-list lead actor if he is unable to show his mug. How are they going to handle that “issue” in this case?

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1:26: Close-up of the aforementioned mask. You can clearly see Rudd’s eyes through the glasses, which is a clever design choice as it enables him to convey emotions without having to resort to body language exclusively.

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1:26: The long walk to redemption has began.

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1:28: A fully suited Rudd fighting thugs while still in his “original size”.

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1:30: An impressively buff and ripped Rudd. You white, you Ben Affleck.

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….followed by an obligatory “training montage”, where Evangeline Lily/Hope Van Dyne demonstrates that she is not just an expendable love interest for the hero, but a strong female character who can stand her own ground. Yet could it be that she is hiding her vulnerable, crooked psyche (she is the daughter of two superheroes after all, with a genius daddy who did not spend enough time with her- note the parallels to Scott) under a tough, unapproachable exterior?

I think so and I am always delighted when writers go fresh and exciting new ways in terms of characterization.

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..followed by a shot of Evangeline Lily, also buff and ripped. This movie is making me feel inadequate already. I will have to cling to Michael Douglas.

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1:31: The mansion of the drug baron from The Expendables (2010) has a cameo. Seriously, is Ant-Man going to take down the drug lords? Will he cooperate with the CIA in assassinating the leader of a South American/Caribbean country with one scene showing him getting into the dictator’s office by hiding in a cigar tube?

Are those ideas already better than what we will probably get instead?

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1:34: Finally, the defining moment, the big money shot, the selling point, directly lifted from the comics: Ant-Man mounting a flying ant and taking off.

First, I have to admit that Marvel has some brass balls to present us this anticlimactic, badly realized CGI- sequence as the crown jewel of the teaser after all the dramatic buildup with rousing music and whatnot.

Remember when all the complainers predicted that Marvel will have a hard time to elevate the live-action adaptation above the potential camp factor of its source material? That realizing an inherently “comic-booky” character like Ant-Man for the screen is a tough task, as it is near impossible to stay true to the original spirit while avoiding all the pitfalls of ridiculousness?

Well, Marvel once and for all shut them up with this trailer. They did, didn’t they ? (Rhetoric question, don’t answer.)

Verdict:

Don’t be fooled by the sarcastic overtone of this analysis. Given the history of disastrous teaser trailers preceding decent to great movies, I am willing to give Ant-Man a shot. I don’t want to belittle a movie based on its trailer. You have to start out small, after all. Who knows, maybe it will grow on me over time? In the end, Ant-Man could turn out to be huge for Marvel.

Author Image

DetectiveDee

Detective Dee reviews movies and sometimes TV-series. He likes to indulge in the Asian cinema, exploitation flicks and the horror genre but is no stranger to Blockbuster culture either. He writes whatever he wants, but always aims to entertain.

  • I always feel inadequate. Let the Michael Douglas clinging begin.

  • But really, this was brilliant. You hit a home run here. So many great one liners Dee!

  • Thanks!

  • I think he can need a hug as well.

  • Mr Nick Nightly

    DC SUCKS THEY DON’T EVEN HAVE A PLAN!!!!

  • Mr Nick Nightly

    Dee, I like these trailer analyses. You’re doing what I’m too lazy to do for myself.

  • It’s a public service then.

  • Plush toys, “take the fucking elephant!” and a “Sliver”-joke. Thanks, mang – you made me laugh several times here

  • People making rash and stupid assumptions based on trailers was the genesis of Michael Razzbender.

    I was very underwhelmed myself, but i will of course see this movie.

  • they have 4 years to plan how to get me excited for CYBORG The Movie ( not starring JCVD or Angelina Jolie )

  • I am fully aware this could be bullshit. Who cares?

  • Mr Nick Nightly

    DC SUCKS, WITH ALL THEIR STUPID MULTI-RACIAL AND FEMALE CHARACTERS!!! THEY HAVE NO CLUE!

  • I care. Keep it coming!

  • the analysis is spot on Dee.

  • This trailer seems a little. Short

    Yeeeeeaaaaaa

  • I mean who cares if it is bullshit. I will spread it anyway 🙂

  • Excellent job

  • We can all belittle it, but maybe someday it’ll be huge

  • Thank you!

  • Thanks a lot!

  • That’s what she…

  • Damn, I left out a pun.

  • “who cares if it is bullshit. I will spread it anyway ” is the genesis of Bad Sounding Sentences . There is even a bullshit section.

  • I love it!

  • Col. Tigh-Fighter

    ….

  • One more clip from the film:
    http://youtu.be/XGQevaXj3tQ

  • Hillbilly Therapist

    It grows on you.

  • Hillbilly Therapist

    Tone is uneven. Reminds me of Green Lantern. Wait and see.

  • Hillbilly Therapist

    Isn’t it required that elderly genius mentors end up dead by the 3/4 mark?

  • Hillbilly Therapist

    Is that the lake from original Planet of the Apes?

  • Anything else would be amateurish writing!

  • Hillbilly Therapist

    Batman versus Superman versus Tony The Tiger!
    They’re Grrrrrrrrrrrrrrrrrrreat!

  • Hillbilly Therapist

  • Probably. It’s been used in a million movies

  • Mr Nick Nightly

    I thought I was alone in thinking Avengers felt like a tv show.

  • Ha, this was fun, thanks Dee!

  • Mr Nick Nightly

    Sorry, Dee. Not a fan of women with He-Man hair.

  • Mr Nick Nightly

    His daughter will definitely find herself in peril.

  • Hillbilly Therapist

    He never approved of her attraction to the guy…

  • Lol, He-Man? That’s cruel.

  • Nope. Whedon is not good with the visuals outside action scenes.

  • Mr Nick Nightly

    Hey man, I’m rooting hard for DC! They better not let me down!!!

  • Mr Nick Nightly

    The big battle at the end failed because it felt too small. You have this massive alien invasion yet the world did not feel like it was in danger. I “feared” for three empty blocks in NYC.

    Man of Steel, on the other hand, made you believe that planet Earth was seriously fucked from the arrival of just a few aliens. Audiences seem to be too vaginal to handle a real villain.

  • Mr Nick Nightly

  • Whedon can stage a decent action scene. Decent. He is not a daring filmmaker. Man of Steel >>> Avengers

  • Mr Nick Nightly

    Oh yes, the action looked great and I loved the Hulk action. It just lacked weight. I don’t care how much “fun” a movie wants to be, if the world is in danger you should feel it.

  • Mr Nick Nightly

    AND ANOTHER THING.

    Why is the destruction such a big deal in MOS, even after seeing a remoreseful and devasated Superman? YET Avengers had tons of damage and presumably some civilian casualties, but everyone applauds and cackles at the Avengers sitting around eating shwarma amongst the rubble.

    Fuck you people.

  • hmmm…. good question.

  • Hillbilly Therapist

    Because Man Of Steel is the worst movie ever made? So bad it makes goats vomit?

  • Rose

    Love the wig. I think she looks really good! I like the look of the movie too. I am ready for another Marvel movie.

  • Rose

    I didn’t like it and I really wanted to.

  • Rose

    Woo hoo!

  • Mr Nick Nightly

    Yes, it’s the best superhero film yet.

  • Mr Nick Nightly

    Most seem to prefer a childish approach to comic book films. Its a matter of taste. I’ve never been a fan of lighter fare. My favorite film is “Ran” for pig’s sake.

  • There are 1-2 every year! Marvel fans are spoiled.

  • Hillbilly Therapist

    Well the revolution is over. Now Marvel is King and everybody will take shots.

  • CreepyThinMan

    Can’t believe Marvel wasted their time with what should have been a Netflix movie. My problems with this are as follows….

    1# Marvel only went through with this because Edgar Wright wasted soo much time and money developing it that they had to push forward.

    2# Paul Rudd is a horrible choice for the lead due to the fact that he’s yet another zero charisma non-entity. I would have went for cult cred and cast someone like Anthony Michael Hall since he and Rudd are about the same age. Or even Bruce Campbell. ANYONE other than this fucking douchebag.

    3# The idea of a character shrinking is cool and could lead to all sorts of amazing possibilities for battles, chase scene’s etc… But I simply can’t get over the fact that also controls ants. Isn’t it enough that he’s the size of an ant and ANT-MAN is his nickname the way Iron Man isn’t actually made of iron! And to help him get around while small, give him a jetpack! Then have a jetpack chase. With lasers!

    Finally, all of the characters in The Avengers have had a massive boost as a result of that films stunning success which is why their sequels made much more than their previous films. This is why it was a MASSIVE FUCKING BLUNDER for Marvel not have made a Black Widow spin-off film which should have came out this November and been their lead-in to Avengers: Age of Ultron.

    Seriously, Luc Besson made that fucking trash LUCY with Scarlett Johansson and it grosses 458 million worldwide on a 40 mill budget and an R-RATING, proving that R-rated movies can make big money. I have no doubt that its success was due to Scarlett’s post Avengers career boost. Now, imagine if Marvel had taken their one and only well known female character and given her a well made, well written espionage-spy-thriller-action flick Directed by Besson or Martin (Goldeneye, Casino Royale) Campbell or, even better, Gareth (The Raid 1&2) Evans although my cock starts throbbing at the idea of a Paul Verhoeven Black Widow movie!!!

    But NOOOOOOOOOOOOOO!!! Let’s waste time and money making a movie about some asshole who can shrink to the size of Harry Knowles’ genitals! About the only thing you can do with Ant-man is have him defeat Hulk by going into his urethra and expanding to normal size while inside his nutsack!!! Speaking of Hulk, another Marvel fuck-up is not giving him another film! I LOVE both Ang Lee’s near-masterpiece as well as The Incredible Hulk and the green guy deserves another shot. Planet Hulk perhaps?!?FACT!!!
    http://youtu.be/zq1X9p29790

  • CreepyThinMan

    That’s one thing Marvel should have done, showed people getting wasted by the alien horde!!!FACT!!!

  • CreepyThinMan

    The carnage was about the only thing I liked about Man of Suck! Snyder is a hack but his action scene’s have a nice hard visceral edge to them!!!FACT!!!

  • CreepyThinMan

    Not even for shirtless Henry Cavill? I figured he’d have you swooning and wringing out your soaking wet panties?!? How fickle is woman!!!FACT!!!

  • CreepyThinMan
  • Mr Nick Nightly

    Agreed. It felt more like a threat to just the Avengers instead of the world.

  • Col. Tigh-Fighter

    I know. I’m teasing you for your impassioned plea. 🙂

    Although your lack of Die Hard love is a black mark in your book, Sonny Jim! 🙁

  • Mr Nick Nightly

    All of this is correct. Especially about Ang Lee’s Hulk.

  • Col. Tigh-Fighter

    LOL!

    Aw, dont go changing, my friend 😀

  • CreepyThinMan

    DC has a 90lb woman playing Wonder Woman when Alexandra Daddario was the ONLY CLEAR CHOICE!!!FACT!!!

  • Col. Tigh-Fighter

    All I can think off, on his hero riding-the-ant shot, is how fucking easy it would be to swat him out of the air. I think you’re going to find this a hard sell to non comic book fans.

    This is sounding far stupider than that talking tree and raccoon film. But we know how that turned out*

    *Mr Nick Nightlys opinion is not valid at this comment. Please refer to terms and conditions.

  • Mr Nick Nightly

    I know my place around these parts.

  • The raccoon and the tree were not the problems of that film.

  • Mr Nick Nightly

    It was the script.

  • They should make a post-credits sequence where Ant-man commands a horde of ants that is infesting a picnic. Camera zooms back aaand… it’s the picnic where the Punisher’s family got killed !!! Tie-in to the next Marvel movie.

  • Col. Tigh-Fighter

    I do love you. I just wouldn’t leave the keys to the car with you.

  • Mr Nick Nightly

    How DARE you, sir!

  • Col. Tigh-Fighter

    Whilst I’m sober, I should add. Once you’ve got a few (of anything) in me, then I’m game for most things 🙂

  • Mr Nick Nightly

    I drink too much coffee throughout the day and fight with people over superhero movies. The worst part? I only have a small interest in the genre! What the hell is MY problem!?

  • The more I think about it they should have really went with an assassination plot. But then it’s “The Interview” all over again.

  • It’s the eye of the tiger.

  • Col. Tigh-Fighter

    I know! Same with me. Why the fuck do I even care? lol

  • Mr Nick Nightly

    I blame the coffee.

  • Mr Nick Nightly

    The thrill of the fight.

  • Col. Tigh-Fighter

  • Mr Nick Nightly

    Now that I’m thinking about it, the fact that Ant-Man won’t be going inside of people’s bodies and exploding out of them renders the film pointless. Why WOULDN’T a shrinking/growing superhero do that, like, all the fucking time?

  • CreepyThinMan

    “Scott, I’ve been watching you for a while now (…)”.…

    Sounds like Eddie Murphy doing his Honeymooners impression in Delirious!!!

    “Scott! Come on down, I wanna show you somethin’! HAHA”

    “Hank Pym, whaddaya say there pal of mine ?”

    “You know Scott, I’ve been watching you. And I know you’ve been watching me. You watch me! I know!”

    “So, Hank, what are you gettin’ at?”

    “Scott, my friend! How would you like to fuck me up the ass?”

    “I know you wanna fuck me, Scott. And you know that I know that you know that I know that you wanna fuck me! Now I’m gonna bend over, and when I do, start fuckin’!”

    !!!FACT!!!

  • CreepyThinMan
  • CreepyThinMan

    Fighting people about stupid shit is what the internet is all about! That and PORN!!!FACT!!!

  • CreepyThinMan

    🙂

  • CreepyThinMan

  • CreepyThinMan

    >:)

  • CreepyThinMan

    I hope all of you appreciate the amount of work that went into this photoshop and the fact that I had to explain to my wife why I had pictures of dildos on my desktop!!!FACT!!!

  • Absolutely! I had a good laugh. I think Michael Douglas’ expression sells the last image.

  • Mr Nick Nightly

    Appreciate it? I want to share it!

  • Hillbilly Therapist

    This movie appears hastily assembled from off the shelf clichés.

  • Hillbilly Therapist

    She must be used to these things by now…

  • There is not one interesting shot in that teaser.

  • Hillbilly Therapist

    Assume the climax will be two tiny men fighting it out in tiny world. Maybe a ticking bomb going or some other doomsday machine in the background. Exciting.

  • Hillbilly Therapist

    Share…not really.

  • Hillbilly Therapist

    “Hank, I’m flattered but I was thinking about your daughter…”

    ” I pick you up, dust you off and share my life’s work with you and you expect that entitles you to date my daughter? What are you some kind of creep?”

  • Hillbilly Therapist

    I can think of a few reasons.

  • Hillbilly Therapist

    You know if you recut that with quality CGI and maybe took out the WTF drunken Nick Nolte Head cloud ending…

  • Hillbilly Therapist

    Won’t see that in Ultron either. Just robot guts.

  • Hillbilly Therapist

    “2# Paul Rudd is a horrible choice for the lead due to the fact that he’s yet another zero charisma non-entity. ”
    Creepy is right. Ryan Reynolds thing here.

  • Hillbilly Therapist

    Hank what if I were to tell you that by this time next week I will not only be the Ant Man I will be running your company, living in your house and fucking your daughter. …

  • Hillbilly Therapist

    Why else would he need to shrink in a shower?

  • Hillbilly Therapist

    Gold Leader: Pardon me for asking, sir, but what good are flying ant fighters going to be against that?
    General Dodonna: Well, the Widow doesn’t consider a small one-ant fighter to be any threat, or she’d have a tighter defense. An analysis of the plans provided has demonstrated a weakness. But the approach will not be easy. You are required to maneuver straight down this trench and skim the surface to this point. The target area is only two centimeters wide. It’s a small thermal exhaust port. The shaft leads directly to the reactor system. A precise hit will start a chain reaction which should destroy the station. Only a precise hit will set off a chain reaction.

  • Rose

    lol!